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Roses are probably the most popular wholesale cut flower in the world. The price of roses varies dramatically depending on the variety, stem length, grade, supply and demand. A simple rule of thumb when buying cut roses is THE LONGER THE STEM - THE LARGER THE FLOWER HEAD & LONGER THE VASE LIFE. Shorter stemmed roses have smaller heads because they have been growing for a shorter amount of time than long stemmed roses. Please always ring for advice about head size if you are not sure.